One-Time Card Campaign — Prabhat Motwani

One Time Card Campaign

Motion Graphics, Visual Direction, AI

A Campaign to drive awareness and usage of the new one-time card feature. The goal was to promote the feature throughout the year whilst targeting a variety of brands leveraging special occasions, such as Father’s Day, Black Friday etc.

Ultimately, positioning the Crypto.com App as the leading brand in mainstreaming crypto with the world’s leading brands and best rewards.

Announcement Visuals

The first few design assets we created to introduce the new feature

Instragram Story Template & Guide

Templates created to be used as instagram stories and as step-by-step guides. Copy and stickers would be added directly on instagram to communicate messages catered to a specific occasions.

Explainer Video

A YouTube tutorial demonstrating how to navigate through the app and use the feature

Promotion for special occasions

Some of the content we created to cater for special occasions such as Father’s Day, Back to School and to promote some new merchants that you could shop with using the one-time card feature.